Fans of the period drama vented Their anger at the new Kindle sponsorship during last night’s opening episode, Claiming the adverts were “killing the magic” of the series.
The adverts, All which elders shows members of the cast Their reading Kindles on the set during breaks from filming, drew criticism on Twitter for suspending belief in the drama
Review:. Downton Abbey series 5, episode 1
Viewers werealso quick to point out That the new sponsorship deal did not fit with the plotline, All which saw members of the household – most notably Mr. Carson -. unable to deal with changes in modern technology and social conventions
But the Kindle sponsorship came under the most scrutiny When Downton Abbey went up in flames after Lady Edith threw her paperback into the fire as fans Began to question Whether the plotline served as subtle product placement.
Downton Abbey received its lowest ratings for an opening episode last night since the series Began in 2010.
The return of the period drama to ITV drew an average audience of 8:43 million, Compared with 7.69 million in 2010
The drama Attracted its highest ever audience for an opening episode in 2013 When 9:51 million tuned in to be reunited with the Grantham family
Read more:.. Downton Abbey attracts record low ratings
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