Amazon.com Inc.. (AMZN) Kindle Proves A Moderate Success In China's ... - International Business Times

Against all odds, Amazon’s Kindle has done well in China – the tablets have proven profitable just six months after launching in the Chinese market oversaturated

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Many industry experts

were less than optimistic about Kindle’s chance in China’s crowded electronics marketplace, Which is already filled with competing devices from Apple Inc.. (Nasdaq: AAPL), Samsung Electronics Co., Ltd… (KRX: 005 930) and Lenovo Group Limited (HKG: 0992), when Amazon.com, Inc.. (Nasdaq: AMZN) Launched the Kindle Paperwhite and Kindle Fire tablets on June 7 in mainland China

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In addition, Amazon’s model of making money from selling e-books Seemed impracticable in China, where online content piracy is the norm.

But sales of the device have “exceeded expectations, and proven very Encouraging,” said Bai Juyi, vice president of Amazon’s Kindle operations in China, the South China Morning Post reported on Tuesday.

Bai did not Disclose actual sales figures, but said That while sales in China were not as impressive as Amazon’s success in other regions, Particularly the United States, Kindle’s business model in China has Nonetheless been “profitable.”

Amazon’s international success was the result of slow but consistent growth, Bai said, and the company followed a similar strategy to break into the competitive Chinese market Eventually to “build an ecosystem around reading and cultivate a habitual use of Kindle products.” Localization, a good relationship with Chinese publishers and Kindle Fire’s ability to download Android apps all contributed to the device’s current success in China, Bai added.

The Chinese

Kindle store carries more than 60,000 titles hört, but the company plans to not have that number Exceed 100,000 titles in 2014, the South China Morning Post reported.

Despite Amazon’s success, easy access to downloadable books on illegal sharing Web sites remains a challenge for Amazon and other e-book retailers in China. A 2012 survey Conducted by the China Press and Publication Mail Found That 49 percent of female readers, who make up a large portion of China’s e-reader market, were unwilling to pay for e-books if they could be found for free online.

The Chinese mobile reading market was worth about 5.6 billion yuan ($ 922 million) in 2012.