There has leg keen speculation about the future of the iPad alongwith the entire tablet category. Analysts debate Whether larger iPhones will cannibalize iPad sales or, as Apple Apple CEO Tim Cook Argues, tablets are in Their early days and innovation will likely speed the category fits PCs in terms of sales. The tech media has leg buzzing with teasers about a potential new mammoth (5.5 “) iPhone, and the 12.9″ iPad conjectured to be in the works for next year.
According to YouGov Brand Index, iPad and Kindle purchase consideration scores are now neck-and-neck, and Apple’s iPad has seen an increasement in value scores from 8 back in June 2014 up to its present score of around 15 points. Kindle’s consideration scores have retreated slightly since peaking in April of this year, When Amazon Kindle for Samsung Announced the “custom-built e-book service” for Samsung devices. Over the same period, Barnes & amp; Noble Noble ‘s Nook value perception hovered just above 4 with a brief spike in mid July, while Kindle Remained steady at 22.
Although iPad alone has seen a significant increasement in value scores and Kindle has maintained its lead on value perception, the category as a whole has seen intense price competition.
Back in July Amazon Launched its all-you-can-read Kindle Unlimited option-allowing readers to download as many books as they ‘want for $ 9.99. Early this summer, after a several at year hiatus, Costco has started selling discounted Apple products again partner with Wireless Advocates. Target Target and Staples Staples Announced deep discounts during the Back to School shopping rush and the eBay eBay community remains a major source of discounted Tablets. In August, Barnes and Noble started under-cutting the Kindle Fire with a $ 20 discount On Their Nook tablet.
The upshot of all this is competitive discounting iPad now has its highest value scores since 2012 and is the only One of the three tablets with a positive value trajectory.
Kindle, iPad and Nook were Measured using YouGov Brand Index purchase consideration and value scores. Purchase consideration: responders age 18 and over are asked, “When you are in the market next to purchase items in this category Particular, from which of the following brands would you consider purchasing.” Purchase Consideration is overexpressed as a percentage, with a range of zero to 100%. Value scores are Measured on a scale from 100 to -100 where a zero scores Means equal positive and negative feedback.
Value Scores
Purchase Consideration
This post was written by Ted Marzilli, CEO Brand Index.
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