Sunday, July 7, 2013

Amazon Kindle Price Drop - Wall St. Cheat Sheet

Kindle_Fire_HD

Recently, Amazon (NASDAQ: AMZN) cut the price of its Kindle Fire HD in the U.S. and the UK The 7-inch slate reader got a 15 percent price cut. The 160GB reader is now priced $ 169 in the United States.

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This May Be Amazon’s response to the price cut for Barnes & Noble’s (NYSE: BKS) Nook HD. Amazon and Barnes & Noble both price reductions thesis Referred to as a “limited time offer.” Amazon was trying to stay competitive with Barnes & Noble, but the Nook is still cheaper than the Kindle Fire after the price reductions.

Barnes & Noble Decided to cut prices Because it wanted to clear out its Nook Nook HD and HD + supply Because The company is going to license the brand to third-party manufacturers. Instead, Barnes & Nobles is going to focus on developing e-readers, zoals the Simple Touch.

Amazon is not focusing on unloading merchandise though. It is using a price cut to put pressure on its competitor. Amazon has used this tactic before. In 2009, when the Nook came out, Amazon cut prices on its second-generation Kindle.

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This competition only helps consumers who can start shopping for an e-reader or other device while the companies are busy coming up with deals and discounts.

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