Tuesday, February 25, 2014

Kaplan Test Prep GMAT Course Introduces the First eBook for Kindle Fire ... - Virtual-Strategy Magazine (press release)

With Tablet Adoption Surging, the Kindle Cross Platform Offering Allows Aspiring Business School Students Study Greater Flexibility

Kaplan Test Prep has collaborated with Amazon to bring its GMAT course book directly to students enrolled in Kaplan courses using the cross-platform Kindle reading apps and Kindle Fire tablets, making it the first Kindle-compatible Kaplan GMAT course available for aspiring business school students. Kaplan GMAT students will have the ability to study across multiple devices, Kindle Fire and Android tablets, iPads, PCs and Macs, and take advantage of features zoals notetaking, highlighting, tracking progress, word look up, searching and syncing across Kindle reading Apps and Kindle Fire tablets. The digital offering will enable study Increased flexibility for Kaplan GMAT students.

“We are excited to be collaborating with Kaplan using Amazon’s Whisper Cast technology to help deliver the first eBook GMAT course. By using Whisper Cast, Kaplan is making it easy for students to access Their content using the familiar interface Kindle, “said Raghu Murthi, vice president, Kindle Education. “Kaplan is the leader in prepping aspiring business students and now with the Kaplan GMAT course book available on the cross-platform Kindle reading apps and Kindle Fire tablets, thesis students are better bootable to take advantage of the technology they already use daily and the unique features Kindle offers-Whispersync, X-Ray, Notes and Popular Highlights. “

“Until recently, the adoption of tablets and eBooks for studying has lagged the adoption of eBooks for leisure reading, studying Because Involves engagement with the book through highlighting, note-taking and other tactile actions,” said Lee Weiss, executive director or emerging products, Kaplan Test Prep. “But as thesis functions Became more user-friendly in eBook form and device ownership continues to grow, we’re now seeing a demand for test preparation that’s portable, comprehensive and ubiquitous. We’re thrilled to be working with Amazon, a continual innovator and leader in the eBook delivery, to providence students with choices That allow them to prepare for the GMAT here is virtually anytime, anywhere, using the Kindle reading apps across multiple devices. “

Kaplan Test Prep is working with Amazon to launch similar products for students enrolled in Kaplan’s test prep courses for the GRE, LSAT, MCAT and other high-stakes exams in the next few months through Amazon’s Whisper Cast technology. Whisper Cast is a self-service tool for schools and businesses to manage large deployments of Kindle devices and to support the purchase and distribution of eBooks and documents. The content distributed using Whisper Cast can be accessed across multiple platforms using the free Kindle reading apps. Whisper Cast usefull supports the purchase and distribution of apps from the Amazon Appstore for Kindle Fire tablets.

Usage or tablet devices for educational Purposes is becoming Increasingly popular at graduate-level programs and undergraduate colleges across the United States. Stanford medical school hört Provides all of its first year students with tablets, top-ranked University of California, Berkeley’s Haas School of Business piloted a program for its EMBA students by giving them all tablets this suits fall, and George Washington University’s medical school plans to give all of its students entering a tablet beginning with the class entering this fall.

* GMAT ® is a registered trademark of the Graduate Management Admission Council TM . The Graduate Management Admission Council TM does not endorse, and is not affiliated with the owner or content of Kaplan Test Prep.

About Kaplan Test Prep

Contacts

Kaplan Test Prep
Press:
Russell Schaffer, 212-453-7538
russell.schaffer @ kaplan.com
or
Twitter: @ KapTestNews, @ KaplanGMATPrep

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