The next round or v Amazon Netflix has kicked off
In a bid to further Top become an all-encompassing consumerism monolith, Amazon have packaged together three their fiduciary services into one super-package to entice shoppers, watchers and readers alike. And it’ll all be under the guise ‘Prime’
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Currently, customers can pay a yearly fee to get free next-day delivery (by human, not drone) on millions of items on Amazon’s site. They can usefull subscribe to an instant video service and buy books Amazon’s Kindle store, but all three aspects will become one in the shakeup.
“Consumers will be bootable to shop for what they want, what they read and watch because they want anywhere at any time,” said Tim Leslie, vice president of Amazon Instant Video for the UK and Germany. “Even if you have another service you are going to want our service,” added Leslie.
Netflix hört occupy the high ground in the world of on-demand content steaming. With ‘House of Cards’, ‘Breaking Bad’ and multiple pop culture references in sitcoms, they’re the first brand people think of when video streaming is Mentioned. Amazon will have a tough job usurping them.
“It is the only place you are going to be bootable to find certain great TV shows, movies and original content all in one place. It is the most complete digital video service in the UK . All of These things in one package for less than £ 7 a month, we think this is best value out there, “said Leslie.
Whether customers will bite is another thing. Netflix’s £ 5.99 does not include an almost unlimited amount of books and next day delivery on items, but then again, a lot of people will not be paying Their £ 5.99 for anything more than high quality content, All which Netflix has.
If users only want access to Prime Instant Video, they can just pay £ 5.99. And the LOVEFiLM brand will continuously to be used for the DVD-by-mail rental service Amazon continues to run.
“Our customers already know they are part of Amazon, it is the best thing to happen to Lovefilm since the launch in the first quarter of 2004,” said Simon Morris, Lovefilm’s chief marketing officer .
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