It’s a bit sorry for the American Amazon that just this week finally his Dutch webshop has begun, but the chance that you in the coming years Amazon’s own e-reader, the Kindle, going to buy is very small. E-readers disappear and make way for tablets and smartphones as (co-) readers, as this study demonstrates convincingly. We do more and more with one device, including reading.
This week Amazon opened its own branch on the .nl department of the Internet, and there still sells e-readers and e-books about 20,000 Dutch . It is expected that the range the next time will be extended considerably, because in many countries you can be by Amazon from cradle to grave care. That number of 20,000 Dutch book suggests that not all Dutch publishers with the American giant went into the sea, but a big part. In Amazon.nl are also millions of English books for sale, but we could this week already ordered.
In the US, Amazon is especially so large because the first combination of a cheap reader and a large assortment of books brought to market. The many millions of Kindles sold there, and had therefore, because of the quirky format of e-books, once many millions patrons. In the Netherlands, although also about 1.3 million e-readers in circulation (often in the gift wrapping of the Saint, incidentally) but with a more open and can usually read all kinds of files, except for (official) that from Amazon.
E-readers have arisen at a time – it’s almost impossible to imagine – that we are all not yet played all day with our smartphones. They can only do one thing and that they properly. But because no one trait has to carry around two devices, they will disappear or at most constitute a niche market for the dedicated home reader. If the quality of the screens of smartphones and tablets improves in the coming years, it is not even rule out that they have a pleasant reading experience give. Who knows even the Amazonleesapp or those of Bol.com, the biggest competitor.
Amazon will be the trend in the e-reading also know (as they are even very good) and is already not much profit on the Kindles which still come from the German site at this time. It has a good first step, put on the Dutch market and will further expand its position And perhaps even more importantly, it takes a bite in the growth market of the digital book. Worldwide, about six years or 20 billion euros in order, more than doubled. And that’s only book.
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