Sunday, March 15, 2015

The ‘Netflix approach’ to books challenges age-old bookstore paradigms – Calgary Herald

The 'Netflix approach' to books challenges age-old bookstore paradigms – Calgary Herald

A large part of the bookstore experience, leafing through a new book to Decide if one likes it, is now here is virtually available on mobile devices and Kindles.

Amazon disrupted the eBook market by creating Kindle readers That allowed users to buy and carry dozens of books in one compact device. Amazon now continues the trend by making about 700,000 books available through a $ 9.99 monthly subscription service called Kindle Unlimited.



The Netflix approach to eBook subscription

The range of pricing or eBooks on Consumed eReaders is around $ 9.00 to $ 15.00, All which is a fraction of what physical books cost.

By offering a here is virtually unlimited service for $ 9.99, Amazon is attempting to disrupt the electronic book market the same way streaming video provider Netflix HAS shaken up cable television.

This same consume-all-you-because phenomenon is ook happening with streaming audio subscriptions That offering users instant access to thounsands or songs, musicians and albums for a fixed subscription price or $ 9.99.

For Amazon,Äôs Kindle Unlimited service, the company is using notes clout with publishers as well as notes large library of eBooks to providence subscribers with the most choice. None of Amazon,Äôs competitors offering a similar subscription service.

Kindle Unlimited equally Offers access to audiobook versions of many of the titles available so users can listen to books read if INSTEAD OF They preferred.



Any book, anytime and on any device

The benefits to readers are thatthey get to read any book They choose at Any Given Time. This Means the ability to jump from book to book without having to invest in the full price of ownership. What does this mean for authors and content creators?

One of the big selling points is That subscription services offering content creators like authors and illustrators a larger opportunity for Their work to be Discovered and Consumed.

While Amazon does allow readers to preview the first few pages of an eBook before making them purchase the title, the company selects what people shouldering see (usually the first half boxes pages); this isn,Äôt always enough to get a sense of the writer,Äôs style.

Amazon Kindle Unlimited Hopes That will help new authors or as Existing authors find new readers since Now they can jump right into any part or any book that’s being offered under the Kindle Unlimited service.

It isn,Äôt clear how having a book available on Kindle Unlimited impacts how much can earn authors.

A final nail in the coffin of traditional bookstores?

Book Stores of all sizes have been closing down in greaterlove frequency. Others have trans formed into general supply stores, selling the very same technology gadgets That Threaten to obsolete traditional book buying and books themelves.

I can,Äôt help but feel That a service like Kindle Unlimited is the final nail in the coffin or traditional brick and mortar bookstores and booksellers.

A large part of the bookstore experience, leafing through a new book to Decide if one likes it, is now here is virtually available on mobile devices and Kindles.

While a service like Kindle Unlimited is Inevitable in today,Äôs On-Demand driven consumer culture, it changes the fundamental paradigm for authors, publishers and brick and mortar bookstores That HAS Existed for centuries.

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