Research, which was held in North America and the UK, it appears that Apple’s iBooks is becoming increasingly popular among the youth. It takes the researchers not long before service Amazon Kindle passes.
Although the Kindle service from Amazon, where it is possible to read and listen to books best ahead had in recent years other e-book services, begins iBooks Apple still enjoy. increasing popularity According to research by Publishing Technology, who has studied in North America and the UK. In particular, the group of young people between eighteen and 24, which fall under the Millennials or Generation Y. Within that group it is true that Kindle only two percent is on iBooks, since Apple now has been popular among the youth and many young people iPhones and iPads have.
The question now is how long Amazon retains the lead. At the moment, that fifty percent of Britons using Kindle, 31% more moves to iBooks, nine percent use Kobo and six percent prefer Nook. Although the market share between Kindle and iBooks is still so far apart, that is different. Growing in popularity And the ability to grow there: about forty percent of young people in the UK currently has an iPhone, where iBooks for free on state. It is unclear how many people read all of them with the app.
Two-thirds of respondents said moreover that they are now more on their mobile phones, either a smartphone or phablet, read than a year. Read on a phablet is well once better than on a smaller smartphone screen; you can, with the release of the iPhone 6 Plus , so even more work in favor of Apple. The expectation is that the number of readers on mobile devices in the coming years is only increasing.
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