Research, which was held in North America and the United Kingdom, it appears that Apple’s iBooks is becoming increasingly popular among the youth. It takes the researchers not long before service Amazon Kindle passes.
While the Kindle service from Amazon, where it is possible to read books and listen, ahead best in recent years had other e-book services, begins iBooks Apple still enjoying increasing popularity. According to research by Publishing Technology who has studied in North America and the United Kingdom. In particular, the group of young people between eighteen and 24, which fall under the Millennials or Generation Y. Within this group, it is true that Kindle only two percent is on iBooks, since Apple now has been popular among the youth and many young people iPhones and iPads have.
The question now is how long Amazon retains the lead. At the moment, that fifty percent of Britons using Kindle, 31% more moves to iBooks, nine percent use Kobo and six percent prefer Nook. Although the market share between Kindle and iBooks is still so far apart, that is the area of growing popularity is different. And the ability to grow there: about forty percent of young people in the UK currently has an iPhone, which is free on iBooks. It is unclear how many people read them before using the app.
Two-thirds of respondents said moreover that they are now more than a year earlier. On their mobile phones, either a smartphone or phablet read Reading on a phablet is also well once better than a smaller smartphone screen; that, with the release of the iPhone 6 Plus , so further work extra in favor of Apple. The expectation is that the number of readers on mobile devices will only increase in the coming years.
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