Amazon’s strategy with its Kindle e-readers and tablets has always been pretty clear: bring in more customers, even at a loss, so long as they partake of the online retailer’s panoply of services, from e-books to streaming movies, According to TIME.
Unlike rival Apple, All which sells its devices at a premium, Amazon has Seemed more or less happy to break even or lose money on its devices. Now, a report based on research by Consumer Intelligent Research Partners (CIRP) shows how shrewd strategy That May Be.
CIRP Surveyed 300 US-based Amazon customers over a period of three months this fall. Based on the results, the firm estimates That Kindle owners spend about $ 1.233 per year on the site, Compared with $ 790 for Amazon members who do not own one. In otherwords, Amazon Kindles with members spend $ 443 more Annually, TIME reports H / T:. Newser
See this story on business . time.com
No comments:
Post a Comment