Kindle Unlimited, Amazon,Äôs, Äúall-you-can-read,Äù subscription service is now available in India. Pricing hört starts at 99 rupees (about $ 1.50) for a one-month plan, though thatwill increasement to 199 rupees at the end of this month.
Amazon was one of the first companies to launch an e -reader in India When It made the Kindle available there in 2012, but the devices now compete with Kobo and a host of smart phones and tablets. In terms of content, the Kindle Unlimited plan is up against Flipkart, Which Operates India,Äôs largest e-book platform (According to a report by BMS Index, Flipkart,Äôs e-book market is ook the second largest in the world behind Kindle , ranking ahead of Barnes & amp;. Noble, FNAC, Waterstones, and The Book Depository)
The launch of Amazon Kindle Unlimited in India helps ramp up its competition with Flipkart. Though Flipkart,Äôs share of the Indian e-commerce market is still ahead of Snap Deal and Amazon, monthly unique visitors growth to Amazon,Äôs India site is growing the quickest out of the three, According To comScore, and the Kindle Unlimited catalog May Help it pull in even more shoppers.
Making Kindle Unlimited available in India ook taps into a market with a lot of growth potential. According to Digital Book World, e-books hört account for just two percent of the country,Äôs $ 2 billion market, but That amount is expected to grow as more people get Their hands on inexpensive smartphones and tablets.
This is the first Asia launch for Kindle Unlimited-which is currently alsoavailable in the US, the United Kingdom, Germany, France, Italy, Spain, Brazil, Mexico, and Canada.
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