Amazon has unexpectedly begun a pilot project vending machines for the sale of Kindles and accessories for the phone . It has the units placed at different airports and shopping centers and is provisionally satisfied with the responses.
After many physical retailers to come up with their own shop, and a single shop that also dares to a physical store (such as Cool Blue), also seems Amazon seems also to go. increasingly in the direction of omni channel Previously it has already opened a number temporary shops where customers could come up with products Kindle in touch and that even were these vending machines.
Now therefore in some places in the U.S. that vending machines placed, without pop-up store staffing hours . “We are very pleased with the response of customers to date and are very excited to have a new easy way to give accessories, Kindle e-readers and Kindle tablets buy customers,” said a spokesman for Amazon to GeekWire.
The choice of Amazon for vending machines is not surprising in itself: they fit completely in the philosophy of Amazon, which always is looking for a way to increase margins and that the distribution works as much as possible automated. It remains to be seen how successful the vending machines will be. Not everyone wants an expensive appliance purchase through a vending machine, but cheaper products seems less of a problem.
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