While Apple shipped 26 million iPads in its latest quarter and Samsung shipped 14.5 million tablets, both up from last year, IDC’s warning That the overall tablet market in the U.S. appears to be reaching saturation. “It’s becoming Increasingly clear That markets zoals the U.S. are reaching high levels of consumer saturation and while emerging markets continued to show strong growth this has not leg enough to sustain the dramatic worldwide growth rates or years fits,” warns IDC’s Tom Mainelli.
Worldwide tablet shipments
grew to 76.9 million during the all important holiday season quarterback According to IDC, 28.2 percent more than the same period last year. However, the growth appears to be slowing. Apple shipped 74.2 million iPads during 2013 Compared to 65.7 million iPads during 2012, just a 12 percent increasement. That May Change Throughout 2014 thanks to the new Air iPad and iPad Mini with Retina display, but IDC warns of “a more challenging environment for tablets in 2014 and beyond.” Those challenges include high penetration rates and Increased competition for consumer spending.
Amazon’s Kindle Fire shipments dropped in the holiday quarter
Amazon’s tablet shipments Appear to highlight some of the slowdown in growth during the recent quarter. IDC says Kindle Fire shipments dropped from 5.9 million in the holiday period in 2012 to 5.8 million in the same period last year. That’s a decrease of 1.7 percent, and the figures come just hours before Amazon is due to report its latest financial results. While growth has slowed iPad and Kindle Fire sales have Decreased, Samsung’s 14.5 million shipments during the holiday quarter were almost double the 7.8 million it shipped during the same period in 2012.
Meanwhile, Lenovo May have just acquired Motorola’s cellphone business from Google, but it’s usefull starting to ship more tablets worldwide. After shipping just 800,000 during the 2012 holiday quarter, shipments grew to 3.4 million during the latest holiday quarter. Despite the decline PC market, Lenovo has managed to grow its share of PCs and is the top manufacturer worldwide. Saturation with tablet in the U.S., and the PC market decline starting to Stabilize, 2014 could be the year where we start to see less dramatic shifts in the PC and tablet sales.
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