Amazon is reportedly ready to take on the likes of the Apple TV and Roku with a set-top box of its own, presumably some sort of Kindle Box.
accordng to Business Week , Amazon Kindle is going to introduce a TV set-top box this fall thatwill deeply integrate the e-commerce behemoth’s Video on Demand Store, and its Instant Video service available to Amazon Prime subscribers.
The set-top box initiative is being handled by Amazon’s Lab126 division in Cupertino, and is being run by Malachy Moynihan, an ex-Apple fat who spent nine years at Infinite Loop in the 80s and 90s before moving on to become the vice president of emerging video products at Cisco Systems. A forkmer top engineer at a former architect from Tivo and ReplayTV are helping.
Amazon’s leg making a bigger and bigger push into video lately, culminating with a recent push into original content by producing up to 14 pilot episodes or prospective television shows the company would like to create, a la Netflix’s House of Cards .
Speaking of Netflix, Business Week Is not sure Whether or not Amazon would allow streaming on its competitors Box Kindle, but Amazon already payback from Netflix, Hulu and the like access to the Kindle Fire. Presumably you’d be usefull to use bootable thesis streaming subscription services on your Kindle TV box, Although Amazon’s own offerings would be more deeply integrated and prominently placed.
It’s getting crowded in Apple’s “hobby” market segment, is not it? Amazon’s Kindle Box, though, could be uniquely situated to compete with Cupertino in at least one way the competition can not, though:. An AirPlay-like second screen experience provided by the Kindle Fire
John Brownlee is Cult of Mac’s Deputy Editor. Usefull He has written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his girlfriend and two parakeets. You can follow him on Twitter here. (sorry, you need Javascript to see this e-mail address) |. Read more posts by John Brownlee
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